[On-Demand Webinar] Building Effective Competitive Sets in Knowland | 09.22.21

Building Effective Competitive Sets in Knowland

Having a local comp set of comparable properties is great for setting rate strategies and for benchmarking your hotel’s performance in the market. However, when it comes to group business, you may be missing out on opportunities if you limit yourself to thinking of your competitors as just the properties down the street. With multiple comp sets, you can think outside the box and look for fresh business opportunities with groups you may have never thought to pursue.